ESTMay 5ISTMay 5/6
Virtual Event

MarTech Day 2026 —
AI-Focused Sessions

13 sessions exploring how AI is reshaping marketing technology. Hosted by Scott Brinker & Frans Riemersma.

Register Free →
EST: 9:00 AM – 4:00 PMIST: 6:30 PM – 1:30 AM

Monday, May 5, 2026 · Virtual / Online · 6 Core Sessions + 7 Vendor Interviews

AI-Related Sessions

6 core sessions covering AI strategy, agents, and martech evolution

Keynote PresentationScott Brinker & Frans Riemersma
#1
State of Martech 2026 Keynote
EST: May 5, 9:00 AMIST: May 5, 6:30 PM
  • 70+ AI use cases in marketing (survey data from 200+ marketing leaders)
  • Where marketers are using AI: existing SaaS platforms, AI-native products, and home-grown apps/agents
  • Context as the critical factor in AI-powered marketing success
  • What changed in the martech landscape and AI's role in that evolution
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Research Findings
#2
AI Agents in Marketing Technology
EST: May 5, 10:00 AMIST: May 5, 7:30 PM
  • 90.3% of surveyed marketers using AI agents in their martech stack
  • Implementation stages: experimentation to limited production use
  • Real-world adoption patterns and use cases
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Strategic Framework
#3
Deterministic vs. Non-Deterministic Workflows
EST: May 5, 11:00 AMIST: May 5, 8:30 PM
  • Understanding non-deterministic AI processes vs. traditional workflows
  • Hybrid approaches: combining stable martech foundations with AI-native capabilities
  • Best practices for balancing both approaches
  • Trade-offs and strategic implementation guidance
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Deep Dive
#4
Context in AI Marketing: The Difference Between Generic and Genius
EST: May 5, 12:00 PMIST: May 5, 9:30 PM
  • Why "context" is the most overloaded word in martech
  • How proper context drives AI marketing effectiveness
  • Implementation strategies for context-aware AI marketing
  • Moving from generic to genius AI-powered campaigns
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Strategic Decision Framework
#5
Build, Buy, or Both: AI Solutions Strategy
EST: May 5, 1:30 PMIST: May 5, 11:00 PM
  • Evaluating AI deployment options
  • When to use existing SaaS AI features
  • When to adopt AI-native products
  • When to build custom AI solutions
  • Hybrid strategies for 2026
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Industry Trend Analysis
#6
Composability and AI in MarTech
EST: May 5, 2:30 PMIST: May 6, 12:00 AM
  • How martech vendors embracing composability are thriving
  • Adaptability in the AI era
  • Future structure of AI-enhanced martech stacks
  • Evolution and displacement of legacy solutions
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Vendor Interview Sessions

7 candid interviews on AI perspectives from leading martech vendors

GrowthLoop

AI-driven customer data activation and marketing orchestration

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Hightouch

Alec Haase, GM of AI Products

AI integration in customer data platforms, predictive analytics

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Knak

AI-powered marketing automation and content creation

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MoEngage

AI for customer engagement, personalization, and journey optimization

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Pega

AI-driven decisioning, predictive customer analytics

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Progress

AI capabilities for digital experience platforms

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SAS

Advanced analytics, AI model deployment in marketing

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All Registrants Receive

  • State of Martech 2026 Report (first access)
  • 2026 Marketing Technology Landscape (updated)
  • 70+ documented AI use cases
  • Survey insights from 200+ marketing leaders
  • On-demand access to all sessions throughout May 2026
13 AI SessionsKeynote + 7 InterviewsLive + On-demandFree Registration
Register Now — It's Free →
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